About Gregory Brooks
Founder, Acuity CPG
Strategic Operating Partner & Fractional CFO
I'm a Strategic Operating Partner and Frational CFO for scaling CPG & E-Commerce brands.
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I work at the intersection of commercial strategy and financial discipline—building the operational infrastructure and financial systems that transform $15M-$250M brands into high-performing, acquisition-ready businesses.
WHAT I DO DIFFERENTLY:
Most fractional CFOs focus on accounting, compliance, and corporate finance. I focus on commercial operations and value creation.
My sandbox: brand profitability, SKU economics, category management, operational waste elimination, forecasting, cash optimization, board storytelling, and long-range planning.
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I'm the business partner who ensures your commercial vision executes flawlessly while your financial engine runs at peak performance—finding the $500K-$2M in hidden EBITDA that scaling brands leave on the table.
PROVEN TRACK RECORD
With over 25 years of CPG Experience, I spent the last 15+ years at Clif Bar and Mondelez as a commercial finance leader:
OPERATIONAL VALUE CREATION ($55M+ Impact)
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Drove $30M+ in annual savings and 250bps gross margin improvement through SKU rationalization—eliminated portfolio complexity, improved manufacturing efficiency, freed resources for innovation.
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Led ingredient simplification across top 4 brands: $10M savings + 150bps margin improvement while maintaining product quality.
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Implemented zero-based budgeting: $15M cost reduction while protecting brand investment.
COMMERCIAL FINANCE LEADERSHIP
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Built commercial finance organization from 2 to 10 people, establishing dedicated teams for Domestic, Export, Canada, and Innovation business units.
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Created consumption-based forecasting infrastructure achieving ±4% accuracy— significantly reducing unnecessary co-packer penalties and reduced inventory waste.
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Scaled portfolio from $200M to $1B while maintaining operational discipline.
STRATEGIC OPERATING PARTNERSHIP
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Partnered with CEO, CRO, and business unit leaders on brand strategy, GTM planning, and retail execution.
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Created Monthly Business Review framework integrating financial performance, in-market metrics, and strategic priorities—became company-wide standard.
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Designed board-ready reporting (QBRs, AOPs) combining financial analysis with strategic storytelling.
M&A INTEGRATION LEADERSHIP
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Led commercial finance through Clif Bar's $2.9B acquisition by Mondelez (largest in company history)
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Won CFO Transformation Award for excellence in integration execution- Harmonized forecasting, planning, and reporting processes across organizations
My former CEO and Chief Revenue Officer called me "business advisor with a strong grip on the financial side"—that's exactly how I operate today.
WHAT FOUNDER'S SAY:
"Greg knocked it out of the park on shortlisting investors to approach for our seed round. He came in as a fractional Strategic Financial Advisor and immediately got the assignment. Sharp, efficient, and deeply thoughtful—Greg helped us clarify our fundraising strategy. I'd recommend him to any founder looking for a finance partner who brings rigor and sharp analysis to the table."
— Ryan Dowdy, Founder, ReadyBar
$10M+ Subscription E-Commerce Brand Challenge:
Limited forecasting capability, no visibility into unit economics Result: Rebuilt forecasting model and unit economics framework—dramatically improved cash visibility and marketing ROI decision-making
European Sports Nutrition
Brand Challenge:
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Planning U.S. market expansion, needed comprehensive financial roadmap Result: Created 5-year long-range plan with market sizing, channel strategy, and investment requirements—project approved by parent company, successfully executed launch
$5M+ CPG Food
Brand Challenge:
Preparing for seed round, needed investor-ready financial model Result: Built 5-year U.S. market entry plan and capital requirements framework— successfully launched and raised capital