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Where Financial Acuity meets Strategic Execution

 

Choose the Strategic Partnership That Fits Your Stage

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We offer two distinct engagement tracks to provide the right depth of executive finance leadership at the right time:

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1. Modular Services for Emerging CPG & Growth Brands

(For businesses generally under $10MM seeking clarity, focus, and strategic scaffolding)

This track provides targeted, project-based support to establish a strong financial foundation and answer critical growth questions:

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  • Cash Management & Runway Clarity: Building runway models for cash burn, owning 13-week cash flow, advising on working capital strategy, and creating cash discipline frameworks.

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  • Strategic Finance & Planning: Build forecasting, budgeting, and cash flow models tailored to founder priorities.

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  • Commercial Clarity: Conduct margin analysis and unit economics to inform pricing and product strategy, and guide trade spend and promotional ROI decisions.

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  • Operational & Systems Support: Design scalable workflows and define requirements for lightweight financial systems.

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  • Investor Readiness: Support capital intent modeling and investor readiness.

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2. Stage-Growth Retainer for Mid-Market CPG Leaders

(For businesses generally over $10MM requiring embedded strategic finance leadership and cross-functional leverage)

​This retainer-based track provides continuous, executive-level financial leadership to drive enterprise value:

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  • Cash Management & Working Capital Optimization: Lead enterprise cash strategy across departments, monitor cash conversion cycles, optimize working capital, and support capital deployment decisions.

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  • Strategic Leadership & Executive Enablement: Partner with the CEO and Board to evolve long-term financial strategy and act as a strategic thought partner.

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  • Enterprise Strategy & Planning: Own enterprise-level forecasting, budgeting, and long-range planning, and optimize capital structure, fundraising strategy, and investor communications.

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  • Operational & Systems Leadership: Lead financial planning for capacity expansion and drive financial transformation initiatives.

The Acuity Framework: Six Pillars of Financial Clarity

These Six Pillars form the backbone of how Acuity drives clarity, confidence, and control across your business.  From financial modeling to leadership alignment, each pillar is designed to help founders see the whole picture — and make decisions that compound, not just react.

1

FINANCIAL 

How do we turn data into decisions?

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By utilizing a comprehensive FP&A Design that is flexible as your business grows, establishing reliable forecast modeling, and providing visibility into unit economics and contribution margin

2

STRATEGIC 

What are we really trying to build, and how do we design value?

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Through strategic positioning, pricing architecture, market-fit mapping and long-range planning that creates a roadmap design to drive optimal outcomes.

3

OPERATIONAL

Can we scale what we sell and do it profitability?

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Through SKU rationalization, cost structure optimization, risk management, working capital management and cross-functional planning, you can rest assured your operational health is solidified.

4

COMMERCIAL

Does your revenue engine match your strategic goals?

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Through channel mix evaluation, pricing strategy, CAC/LTV logic and sell-in readiness, we anticipate, ask and answer all critical questions as your business expands into other retail channels.

5

CAPITAL

Will your story model and runway stand-up to Investor Scrutiny?

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Through scenario modeling, investor-grade deck support, capital allocation planning and cap table management, we ensure you're ready.

6

LEADERSHIP

Is the vision backed by focus, alignment and traction signals?

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Through strategic counsel, signal-based prioritization and founder-operator coordination, we are your experienced advisor to help you  navigate your growth. 

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