25+ Years CPG Experience
Ex-Clif Bar & Company | Mondelez Intl.| The Clorox Company
Commercial Finance, FP&A & Value Creation Specialist
I build the commercial operations and financial infrastructure that transforms scaling CPG brands into acquisition-ready businesses.
Who I Partner With:
I support $10M–$75M consumer brands—whether PE/VC‑funded or scaling independently—that require a more elevated financial function than a controller‑led model can provide. If your organization is reaching a level where strategic finance must match operational ambition, we should talk.
Who You Are:
You're a founder, CEO, or PE/VC operations lead who recognizes your financial infrastructure is breaking under growth or complexity. Accounting is solid, but strategic finance and FP&A capabilities are missing or immature. You need an operator who's actually built these systems inside fast-growing consumer brands — not another consultant with frameworks.
THE COMMERCIAL CFO vs TRADTIONAL CFO: WHICH DO YOU REALLY NEED?
Most fractional CFOs focus on accounting, compliance, and corporate finance. I focus on your commercial operations and value creation.
My sandbox: brand strategy, category management, operational excellence, forecasting, cash optimization, board storytelling, and long-range planning.
I'm the business partner who works at the intersection of commercial strategy and financial discipline—ensuring your commercial vision executes flawlessly while your financial engine runs at peak performance.
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Where a traditional CFO prepares you for the boardroom and investors, I build the operating rhythm — the monthly and quarterly review frameworks that connect mix, margin, and execution to your plan.
TRADITIONAL CFO
Accounting & Compliance
Cash Flow Management
& Forecasting
Board-Ready & Capital Raise Reporting
Maintain Existing Systems
Accounting & Finance focused
COMMERCIAL CFO
Commercial Ops & Strategy
Cash Conversion Cycle Optimization & Runway Strategy
MBR/QBR Frameworks & Performance Against Plan
Build Infrastructure For Scale
Cross Functional Operating Partner
Vs
CORE CAPABILITIES
Four interconnected systems that drive operational value creation and financial discipline.
COMMERCIAL STRATEGY & EXECUTION
Brand & Portfolio Management:
• Brand strategy and positioning
• Category management
• SKU-level profitability
• Portfolio optimization
Go-to-Market:
• GTM planning and execution
• Channel strategy and expansion
• Pricing architecture
• Trade spend and promo strategy
FINANCIAL INFRASTRUCTURE & PLANNING
FP&A & Systems:
• Financial planning & analysis
• Budgeting and forecasting
• Financial systems design
• KPI frameworks and dashboards
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Strategic Planning:
• Long-range planning (3-5 year)
• Scenario and sensitivity analysis
• Unit economics modeling
• Capital allocation strategy
OPERATIONAL EXCELLENCE
Forecasting & Planning:
• Best-in-class forecasting (consumption-based models)
• 13-week cash flow forecasting
• Scenario planning
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Value Creation:
• Working capital optimization
• Inventory optimization
• Cost structure analysis
• Margin improvement initiatives
• Process improvement
BOARD & INVESTOR RELATIONS READINESS
Strategic Communications:
• Board presentation design
• Investor storytelling
• Strategic narrative development
Performance Reporting:
• Monthly Business Reviews (MBRs)
• Quarterly Business Reviews (QBRs)
• Annual Operating Plans (AOPs)
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If you're waking up at 3am worried about cash, margins, or whether your finance function can support your next growth phase—let's talk.
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I help consumer brands ($10M-$75M) stop bleeding value and start scaling with institutional-grade financial infrastructure—whether you need fractional CFO leadership or an operating partner to build the systems your CFO can't.
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Book 45 minutes with me. Worst case, you get a free second opinion from someone who's built the infrastructure that scaled a business that led to a $2.9B exit.
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[Book Your Free 45-Minute Consultation]
Or email me directly: gregorybrooks@acuitycpg.com