By Gregory Brooks · Acuity CPG · acuitycpg.com Most founders price their product the same way they fell in love with it — emotionally. They look at what competitors charge, add a little premium because theirs is better, and call it a day. Then six months into retail, the margin isn't there. The velocity is soft. The buyer wants a promo. And suddenly the price that felt right feels like a trap. Pricing isn't just a number on a label. It's the single most consequential financi
